While Adidas is joining thousands of other companies registered in the direct-to-consumer Buy with Prime program, it seems to be a notable score for Amazon when it comes to brand clout. Other notable brands linked up with the program include Belkin, Steve Madden, Laura Mercier, Izod, MrBeast, and more.

Amazon (NASDAQ:AMZN) announced on Thursday the expansion of its Buy with Prime service to include Adidas' (OTCQX:ADDYY) website and app. The new partnership will begin in the spring. During checkout for Adidas (ADDY)) customers,

Amazon’s Prime Video app just got a big update on Apple TV. The app is now better optimized for tvOS, allowing you to swipe on the Siri Remote to scroll through Prime Video’s shows and movies as well as use touchpad gestures for fast-forwarding, rewinding, and scrubbing through content.