Big data allows retailers to analyze vast sets of customer information including purchase history, demographics, browsing behaviour, and social media interactions. This enables highly targeted ...
The carrier separated the customers into three categories: The hackers were able to view the account information of some customers. T-Mobile refers to the information as customer proprietary ...
Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.) ...
In recent days, certain media outlets have propagated misleading information suggesting that the customer data of City Bank has been sold on the dark web. This misinformation, based on a minor ...