A 360 marketing campaign delivers a unified message across all platforms, ensuring customers receive consistent information.

The New York Festivals AME Awards has announced the launch of AME WE Champion (Women in Effectiveness), a global platform ...

Assessing a campaign's effectiveness depends on the objectives you set previously. The more detailed your goals are, the easier it is to measure the progress of achieving your objectives. For example, ...

Although the campaign approach starts off much like the direct one-shot approach in that you need to make sure you understand what problem you're solving and how to reach the right audience, and you ...

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms. The Mobile InsightNorms study measured unaided ...

The study of advertising effectiveness and mediating factors are a central and important theme in advertising research. These studies are important from both theme academic and managerial perspectives ...

The Nedbank IMC has always been committed to driving the business case for marketing. This year’s “Marketing is Business®” theme is dedicated to unpacking, showcasing and sharing how integral ...

The industry is undergoing a profound transformation, moving beyond generative AI to the more advanced realm of Agentic AI. This leap introduces systems that not only create content but also ...