The likeness for a fair complexion is not deeply rooted in the society many find it difficult to detach themselves from this false standard of beauty. Using fairness cream has become a part of the ...

Twenty years after launching the country’s first men’s fairness cream brand Fair & Handsome, consumer goods company Emami on Thursday said it was relaunching the product as Smart & Handsome to reflect ...

Emami wants a larger share of a market projected to reach ₹32,000 crore. This strategic shift also reflects changing consumer preferences towards diversity and individuality among young men.