President Beauty & Personal Care, Unilever. Fair & Lovely has been in India for over 45 years now and has been one of the best-selling creams.

Emami’s Fair and Handsome face cream is now Smart and Handsome. The rebranding is reflective of an increasingly progressive ...

HUL had applied the sachet strategy for its flagship fairness brand Fair & Lovely cream a few years ago. In fact, market reports suggest that sachets account for more than 50% of Fair & Lovely’s ...