Far & Wide on MSN9 个月
Every IHG Hotel Brand, Ranked From Worst to First
Born from a conglomeration of other hospitality brands, InterContinental Hotels Group (IHG) has been competing in the big ...
Skift10 年
InterContinental’s Kimpton Buy: A Difference Between Hard and Soft Branding
The fact that IHG officials say they aren't ready to address ... This contrasts with “hard branding,” using prominent logos, brand colors, or other uniform elements of corporate design ...