According to industry estimates, brands are spending between Rs 10 crore and Rs 50 crore on Maha Kumbh activations.

Maha Kumbh continues to draw massive attention and participation, with Kashi Vishwanath Dham recording an unprecedented two ...

As Maha Kumbh 2025 draws to a close, it stands as a vibrant testament to India’s rich culture, traditions and spiritual grandeur. This Maha Kumbh has become a historic and unforgettable experience for ...

By Anmol Alphonso An AI-generated video of famous personalities including Elon Musk, Mukesh Ambani setting up shops at the ...

Swiggy Instamart, Amazon India, ITC Mangaldeep, Fortune Foods, BharatPe are among the brands making their presence felt at ...

A video showing spiritual content creator and anchor Harsha Richhariya stepping out of a car and then kissing a policeman is ...

NEW DELHI (AP) — Hindu devotees, mystics and holy men and women have gathered in India’s northern city of Prayagraj for the Maha Kumbh festival, the world’s largest religious gathering.

A “stampede-like situation” at one of the biggest religious festivals in India, the Maha Kumbh Mela, led to multiple casualties on Wednesday, police said. A massive crowd, estimated to be 100 ...

The largest religious gathering in the world, the Maha Kumbh has attracted crores of devotees. Among them, a sizeable number ...

Swiggy Instamart has set up a stall at Triveni Sangam, the heart of the Kumbh, transforming it into a vital hub for ...