Despite the pandemic-induced stagnation in overall sales, premium detergents have grown, with liquid formats seeing double-digit penetration. Brands like HUL's Surf Excel and Godrej's Ezee lead ...

and liquid detergents. We have three major detergent brands: Wheel, Rin, and Surf Excel. Each brand caters to different consumer needs. With the vast variety of detergent products on the shelves ...