Apple lost the top spot in the Chinese smartphone market after a domestic brand replaced the iPhone as the country's top ...

Wireless users who currently own an iPhone are more likely to stay loyal ... the most harmonious user experience and develop this brand loyalty,” the firm said in its report.

Thanks to the latest data provided by Morgan Stanley Research, which was charted for us by Statista, Apple has won the battle of "brand retention" when it comes to smartphones, with 90% of iPhone ...