It's not mere brand recognition. There's a lot these two ... consistently deliver the best all-around hardware. In 2024, the iPhone 16 Pro Max is the most powerful smartphone, and the Samsung ...

Apple lost the top spot in the Chinese smartphone market after a domestic brand replaced the iPhone as the country's top ...

Wireless users who currently own an iPhone are more likely to stay loyal ... the most harmonious user experience and develop this brand loyalty,” the firm said in its report.

Thanks to the latest data provided by Morgan Stanley Research, which was charted for us by Statista, Apple has won the battle of "brand retention" when it comes to smartphones, with 90% of iPhone ...

British outdoor goods retailer Go Outdoors is mobilizing its loyalty program to drive consumers in-store via an iPhone app ... an incentive to interact with a brand. “From a brand’s ...