"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow ... and-root frame), so it has gotten very golden and brassy. Using this shampoo has been a lifeline until I ...

so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon visits, my highlighted hair can get fairly brassy and dry due to bleaching and its texture, so I need to ...

“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...

Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones Benefits ...

“Violet tones neutralise yellow,” explains Tom Cruickshank, senior colourist at Neville Hair & Beauty. “These purple shampoos are used to neutralise brassy tones in blonde and highlighted hair.

Unlike your regular shampoo, purple shampoo is a specialized formula crafted to neutralize unwanted yellow undertones in ...

As someone who regularly works up a sweat, I thought a daily shampoo was the only way to keep my hair clean, but it turns out ...

Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair Color ...

The super-effective, fuss-free formulas include this super-nourishing purple shampoo that will easily take down yellow and brassy tones in grey and silver hair as it refreshes and brightens ...