JPMorgan Chase Bank (Chase) is about to implement new restrictions on Zelle payments to combat a sharp increase in scams exploiting the digital payment service.

Chase says 50% of all fraud-related claims circle back to the company’s Zelle customers engaged in transactions on social media.

The policy, which will go into effect on March 23rd, 2025, will mark a level of increased scrutiny from Chase on any transaction that appears to be for an online purchase made through social media—whether that is buying something from an online marketplace or making a trade with a connection from a Reddit community.

JPMorgan Chase Bank (Chase) will soon start blocking Zelle payments to social media contacts to combat a significant rise in online scams utilizing the service for fraud.