The advertising industry thrives on precision. The right message, delivered at the right time, to the right audience, can transform campaigns into cultural phenomena and ROI into record-breaking ...

Brands strive to deliver the right message to the right customer on the right channel. But before that can happen, they need to know exactly who their customers are. This is where identity resolution ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...

Luxury and premium brands are always confronted by the challenge of growth. Growth into new geographical markets, new product lines, or new consumer segments. However, pitfalls in the choice of the ...

The stage seemed set: Super Bowl LIX was going to go down in history as ‘the AI Super Bowl.’ Except, it didn’t quite work out that way. Many of us in the advertising and media world had speculated ...

Each year, the media industry orbits around key cultural milestones, from big moments in international sport or pop culture, to annual days which mark social and cultural moments, such as Valentine’s ...

Customer experience remains a key differentiator in today’s competitive marketplace. However, it can only be achieved by truly understanding customer needs—a challenge many companies continue to face.

Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at ...

Cookie-based audience targeting often created the illusion of “personalized advertising.” But now that consumer privacy has become a key industry priority, third-party IDs, gleaned from invasive tech ...

Let’s state the obvious: Wegovy, Ozempic, and all of their GLP-1 counterparts are—in fact—weight loss drugs. But you know what? Increasingly, they’re straddling the line of wellness products, with the ...

Despite the 15 years I spent agency-side, it was the three years client-side that taught me what it really means to “do marketing.” When you’re responsible for chunky budgets, pitching work internally ...

Many Gen Zs struggle to find real connections. Dating apps can be a great place to start, and there are lots of success stories out there. But online dating can also be overwhelming and feel empty. To ...