The brand is launching a new activation in Montreal during the 4 Nations Fan Festival.

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Along with the seven game tournament, celebrations are being held in Montreal and Boston with over a dozen brand partners.

Meta still does not allow Canadians to view or share news on its platforms in response to Canada’s Online News Act.

The streamer saw an 18% increase in total subscribers for the year, according to Bell's Q4 and year-end results.

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