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Campaign Asia
14 小时
Spikes Asia 2025: Behind Leo Burnett Taiwan’s award-winning ‘Paper Organs’ campaign
Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke ...
Campaign Asia
17 小时
Fuji TV loses over 50 advertisers amid alleged sexual misconduct
Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.
Campaign Asia
15 小时
Lee Kum Kee launches first-ever global campaign in time for LNY
To celebrate Lunar New Year, a time when people worldwide gather to share traditional dishes, Hong Kong food company Lee Kum Kee has launched its first-ever global brand campaign in its 137-year ...
Campaign Asia
2 天
The great corporate pretence is finally over
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...
Campaign Asia
2 天
Lunar New Year goodies: APAC's best Year of the Snake campaigns
As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...
Campaign Asia
1 天
Mediahub global CEO John Moore departs
John Moore, global chief executive of Mediahub, is departing the agency after 27 years. Moore joined Mediahub Global in 1997 ...
Campaign Asia
1 天
Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...
Campaign Asia
1 天
Following Trump's lead is a mistake. It's time for agencies to focus on climate
Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...
Campaign Asia
2 天
Global ad spend set to reach US$1.08 trillion in 2025
Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.
Campaign Asia
2 天
Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO
Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...
Campaign Asia
1 天
Netflix doubles ad revenue in 2024, targets another doubling in 2025
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...
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