A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...
In the decade since People Just Do Nothing first graced our screens, the mockumentary about a pirate radio station has evolved into an entire brand world ...
We look at why the space agency’s Worm wordmark continues to influence designers 50 years after it was introduced, and what it tells us about how they are envisioning the next era of space travel ...
World famous photographer Cindy Sherman experiments with tapestry in a new body of work that sees her translate her self-portraits into large woven artworks Cindy Sherman has become one of the world’s ...
Created by Base Design, the new campaign for the eyewear brand puts the emphasis on why you need sunglasses, rather than what they look like It’s a bold move for an eyewear business to create an ad ...
Uncommon wrote 500 different print, digital and outdoor ads for the airline, emphasising that ‘business or leisure’ is just the tip of the iceberg when it comes to trips overseas The campaign, ...