Inter Milan has furthered its commercial push into Saudi Arabia via a regional sponsorship agreement with telco Zain KSA ...

A renewed agreement with Canal Plus to show live English Premier League action is the highlight of a sports programming ...

The top 20 highest-earning clubs in world football made a record €11.2bn ($11.7bn) in 2023-24, boosted by rising commercial ...

HSBC is back on the UK grass court tennis scene after losing its Wimbledon sponsorship, signing up as the title sponsor of ...

Disney has retained World Surf League rights in the United States for 2025, and will also show its competitions in Latin America and the Caribbean.

China’s return to the highest echelons of women’s tennis is complete after the country was awarded hosting rights to the finals of the Billie Jean King Cup, the national teams’ tournament.

Major League Baseball has leveraged the popularity of the Los Angeles Dodgers’ star Japanese pitcher Shohei Ohtani to strike a sponsorship deal with Japanese firm Ito En and its unsweetened green ...

The Greek Super League is to sell centralised domestic broadcast rights to nine of its 14 top-tier clubs with the ‘big five’ ...

Havas advertising group has acquired the Barcelona-based sports marketing agency CA Sports to integrate with its Havas Play ...

Octagon has appointed Kim Anderson as its managing director in Australia as the agency looks to build its on-the-ground ...

CSM Ventures, the investment arm of Commercial Sports Media, has targeted London-based data and analytics company Sportable ...

The Coupe de la Ligue, the French League Cup that was ditched from a crowded match schedule in 2020 after losing its ...