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In its briefing note last month, the International Monetary Fund (IMF) stated that global economic activity had contracted in the second quarter of 2022 and, as a consequence, it had reduced its ...
The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) ...
Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel. In 2024, Audio will account for 24.5% ...
Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...
Sean Sands, Carla Ferraro, Vlad Demsar, Justin Cohen, and Andrés Gvirtz We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for ...
Gen Z is the most digital generation to date, but in total consumption terms, Gen Z lags behind. The channels being consumed most by 16-24s – from music streaming to video games – are often those with ...
The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...
When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...
Euromonitor International is the world’s leading independent provider of strategic and tactical market research. We create data and analysis on thousands of products and services around the world. It ...
Provides a big picture view on the outlook for key media channels.
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