Along with Kidambi Srikant, ace Indian shuttlers PV Sindhu and Lakshya Sen and men's doubles pair Chirag Shetty and ...

The level of local talent at the primary school level is "comparable" to that in other countries, said the two-time Olympian.

Eat, sleep, repeat. In a sport that is as dynamic as badminton, An Se Young is one constant. The South Korean ace has been ...

The Badminton Association of India has banned 15 junior players for age-fudging, implementing a Voluntary Age Rectification ...

Ahead of the Indonesia Masters 2025 former India world no 1 Kidambi Srikanth opened up on his preparations for the tournament where he went on to say that for ...

PUMA's bold rebrand to "PVMA" celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark.

Former international Teo Kok Siang has proven that he has made the right decision to stay on and guide the independent ...

PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.

Novak Djokovic throws his ailing 37-year-old body into an Australian Open semi-final against Alexander Zverev while defending champion Jannik Sinner faces Ben Shelton.

In a battle between two Olympic medallists, India’s PV Sindhu went down fighting against Indonesia’s Gregoria Mariska Tunjung in the quarter-finals of the India Open 2025 badminton tournament in New ...

SINGAPORE – The Singapore Badminton Association (SBA) has beefed up its coaching stable with the appointment of former top India men’s singles player Anup Sridhar, subject to the successful ...