Hundred, a leading global performance-focused sports brand, announces a partnership with badminton legend Srikanth Kidambi, ...

The partnership will debut at the Indonesia Masters 2025, a pivotal step in strengthening Hundred’s presence in the Indian ...

Ratchanok Intanon, a renowned Thai badminton player, views her skills as a 'god's gift' and aims to stay competitive despite aging. Focusing on fitness, she eyes relaunching her career with an Asian ...

Indian shuttler PV Sindhu has become the first badminton player to endorse Puma India by signing an contract with the leading ...

Badminton is not an easy sport. It's very taxing and everything. You need to really commit to become good players," he said. When asked if he would allow them to be full-time players in the future ...

In todays sports bulletin (), Rohit Sharma and top Indian batters struggle in the Ranji Trophy, Ravindra Jadeja shines with a ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...

This marks PUMA’s official foray into badminton, making India a pioneer within the Puma universe to access the racquet sport.

This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ...

The brand will debut its partnership at the India Open 2025, launching a new badminton range featuring footwear, apparel, and ...