Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

Every year, in that dismal stretch between winter and spring, we gather around our televisions—snacks in tow—to watch the Super Bowl. For some, it's all about the game, while for others, it's solely ...

So if one of the goals of advertising is to keep the brand top of mind for consumers, a hated Super Bowl ad still accomplishes at least one goal. Think of the now-infamous Pepsi ad where Kendall ...

Beyoncé, Britney Spears and Pink during the making of the Pepsi music commercial "Gladiators" in Rome on Sept. 22, 2003. (John Gichigi/ Getty Images for Pepsi) ...

Maybe as a consolidation prize, the commercial got a splashy premiere, and Pink, Beyoncé and Spears united once again — this time in London — in January 2004. “Pepsi money” was spent on ...

While there are many opinions about the best celebrity-centric Super Bowl commercials, one that often comes up — Britney Spears, Beyoncé and Pink’s Gladiator-themed Pepsi ad — actually never aired ...

Will.i.am. and Pepsi made a big splash in 2009, with their Super Bowl commercial featuring the late, great Bob Dylan. Beginning with vintage footage of the folk legend peering through the lens of ...