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How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

With the right strategies, small businesses can compete with giants–and win. Big businesses garner a much larger piece of the ...

How can your products and services better serve each unique customer? We at Formstack recently released a new infographic on five personalized marketing predictions you can use to help prepare your ...

Struggling with a failing content strategy? Learn how to set goals, engage your audience, optimize SEO and create a winning ...

Check out these three tips from him, as well as the accompanying article where we dive deeper into how Hipp views the most important strategies for success as a CFO.

The healthcare finance outlook is stabilizing, for now, but some of the same 2024 challenges will roll over into 2025. Here ...

As social media continues to evolve and consumer expectations shift, businesses that prioritize visuals will have a ...

Starting a business is an exciting journey, but getting the word out about your brand or your work can feel overwhelming at ...