According to industry estimates, brands are spending between Rs 10 crore and Rs 50 crore on Maha Kumbh activations.

No wonder, FMCG giants, tech start-ups, and fintech firms are seizing the opportunity. A hospitality agent told Fortune India the festival hosts five food courts, with 14 outlets, including Starbucks ...

Prayag Maha Kumbh Mela, also referred to as the 2025 Prayag Kumbh Mela, is the ongoing iteration of the Kumbh Mela, a Hindu ...

With over 53 crore pilgrims already attending the 2025 Maha Kumbh Mela in Prayagraj, according to the latest information by ...

A fire broke out at the storeroom of a camp in the Maha Kumbh Mela area on Saturday evening, gutting seven tents and destroying some items, including blankets and foodgrains, officials said. No person ...

Meanwhile, after the grand success of the Mahakumbh in Prayagraj, the Maharashtra government has begun early preparations to make the Nashik-Trimbakeshwar Simhastha Kumbh 2027 a grand and divine ...

At least 18 people were killed in a stampede at New Delhi Railway Station on Saturday, which was caused by a sudden surge of passengers waiting to board trains for the Maha Kumbh Mela.

The Mahakumbh began on January 13, 2025, with the Paush Purnima Snan, and will conclude on February 26, 2025, aligning with Maha Shivratri. The Kumbh Mela has various myths and stories surrounding its ...

Vivid images and posts from the world’s largest spiritual gathering at the confluence of three rivers—Ganga, Yamuna and the ...

HOUSTON, TX – NASA astronaut Don Pettit, aboard the International Space Station (ISS), has shared mesmerizing photos of the Maha Kumbh Mela in Prayagraj, from a vantage point 400 km above Earth.

A rapid influx of massive crowd towards the Maha Kumbh venue triggered traffic congestion in Prayagraj. Devotees continue to arrive at Maha Kumbh Mela Kshetra to take a holy dip at Triveni Sangam.