It started with an attempt to help visually impaired tennis fans. The cartoon feeds of the world’s best tennis players are a sign of a greater shift in consumption.

A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.

The world No. 1 joked that she "need[s] to know who designed my character" upon learning that her AO Animated counterpart looks different in one big way.

The Australian Open is using animated live streams to attract new fans, offering a fun twist on traditional coverage for ...

It was not all plain sailing for the Sydneysider, who sealed a 7-5 6-7 (7-3) 3-6 3-6 victory against world No 31 Francisco ...

Produced in-house by Tennis Australia, video game-like recreations of live matches featuring digital player avatars have been taking over the internet.

The Australian Open's animated tennis livestreams are making a splash. U.S. leagues have used similar technology to put ...

Replacing players with virtual avatars was partly a necessity due to exclusive media rights deals. But beyond that, it ...

Round 3 of the Australian Open starts tonight, January 16, with Carlos Alcaraz trying to reach his first Round 4 since ...

The Australian Open is currently underway and they are using AI to broadcast matches in an unexpected way, with digital ...

The Australian Open don’t own all of their broadcasting rights (fairly common), so they’re live-streaming a Wii Tennis-like ...