Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with controversy. And the plan worked: Nike had expected to sell 100,000 pairs of the Air Jordan 1 in its first year—but instead "sold 1.5 million pairs in the first six weeks alone," say Jordan reps.

This "Seafoam" Air Jordan 4 is expected to be another highly anticipated women's exclusive colourway from the Jordan Brand. Read More Air Jordan 4 WMNS “Seafoam” Is Perfect for Any Rotation Written by Caryn Ganess for 23jumpmanstreet.

Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every seven or eight years or so. We last saw it back in 2016, an instant sell-out affair that still fetches some pretty ridiculous prices on resale platforms.

It's been nine years since the shoe Michael Jordan wore for his legendary Game 5 performance in the 1997 Finals last released.

Jordan Brand is getting ready to release this stylish Air Jordan 4 "Seafoam" colourway just for the ladies. The Air Jordan 4 WMNS ‘Seafoam’ Brings Clean, Fresh Vibes to the Sneaker Game Written by Car