The best shampoos for gray hair are actually purple shampoos. Here’s what experts want you to know about using one, plus we rounded up the best options.

The good news is that it’s easy to remedy that brassiness and knock those yellow tones clean out of your colour with a purple or silver shampoo ... hair, restoring it to its cool-toned best.

Read on for our pick of the best shampoos for keeping grey hair looking and feeling ... Rather than a purple tone, subtle blue and silver pigments are used so the clear fluid looks softly ...

For anyone who loves the vibrant look of freshly colored hair, maintaining that brilliance can be a frustrating challenge.

To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable ... for a paler lilac cloud of colour. It works best on hair that’s pre-bleached platinum, light or medium blonde ...

Between salon visits, my highlighted hair can get fairly ... Overall, I'm keeping the shampoo and conditioner in my shower for occasional use. The best purple shampoos ...

I'm Tori, beauty contributor here at MC UK, and to help me in my search for the best drugstore ... decided to chop my hair into a bob when I decided to give this purple shampoo a go - at under ...

Reddish Purple, Gray Ombre, Silver Blonde, Platinum Gray, Gray Blonde, Ash Gray, Dark Gray can all find the right shampoo to care and keep. Best for damaged hair: Redken Acidic Color Gloss Sulfate ...