Typically, elasticity is used to describe how much demand for a product changes as its price increases or decreases. This is also known as demand elasticity. Elasticity for a good or service can ...

Price elasticity is a rear-view mirror metric that allows a marketer ... Of course it is: We all recognize that Exxon Mobile cannot stretch into a category so distant from its own and be credible, let ...

WSJ’s Sharon Terlep explains the role 'elasticity' plays in a company ... there are hidden economic factors that help determine the price. In this video series, The Wall Street Journal goes ...