Market research has always played an important role in the ramp up to any new pharma product launch. Typically, secondary research is combined with both quantitative and qualitative physician ...
Launching new pharmaceutical products has never been simple, with marketers well aware that a poorly planned and executed initial launch for a new product makes it very hard to be successful in ...
Piramal Pharma said that its subsidiary Piramal Critical Care (PCC) has launched Chlorpromazine Hydrochloride for Injection in various strengths in the US market.