The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...

Building brand awareness, increasing site traffic and generating leads are a few of the reasons why a business might turn to a social media marketing agency for support. But they also need to lean ...

Ever wondered how ad agencies in Nigeria really make money? On this episode of Paid in Full, host Ogieva chops it up with Ozone Mbanefo, aka Mr. Advertising, to break down the business behind the ...

Why? Because no matter how iconic a brand is, visibility and engagement are the lifeblood of success. And this is exactly what advertising and marketing agencies do for brands! They burst the myth ...

Each week, we ask agency experts from around the world for their take on tough questions and challenges facing the marketing and advertising industries.

The Department of Education, IRS and many other agencies are facing steep cuts. In the weeks since President Donald Trump has assumed office, more than 200,000 federal workers at more than a dozen ...

By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 hours 1 min ago By Ad Age Staff - 8 months ago ...

Are you a print subscriber? Activate your account. 6 hours 38 min ago By Ad Age and Creativity Staff - 10 hours 57 min ago By Mike Lacey - 12 hours 12 min ago By Tim Nudd - 12 hours 38 min ago By ...