Meghan originally named her brand American Riviera but it was not allowed as it is a geographical location where she lives.

From memory lane to the memories I’m making today…,” the Duchess of Sussex captioned a photo of her vision board.

Meghan Markle's 'As Ever' brand faces a legal setback as the USPTO blocks clothing sales over a trademark dispute.

Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said ...

After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...

Meghan Markle included a sentimental nod to her husband Prince Harry in the logo for her lifestyle brand As Ever, formerly ...

Meghan Markle's road to a strong lifestyle brand has been rocky, to put it lightly. The brand, which started out as American ...

The Duchess of Sussex, 43, revealed that she ditched the American Riviera Orchard moniker after feeling “limited” in her ...

Kevin Mazur/Getty Images Meghan Markle is fully embracing her new era. The Duchess of Sussex, 43, shared an inspiring new ...

Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever — but the swap was years ...

Princess Lilibet has made a rare appearance alongside her mom, Meghan Markle, in a new photo featured on Meghan’s newly ...

Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her ...