Meghan originally named her brand American Riviera but it was not allowed as it is a geographical location where she lives.

From memory lane to the memories I’m making today…,” the Duchess of Sussex captioned a photo of her vision board.

Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said ...

After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...

Meghan Markle included a sentimental nod to her husband Prince Harry in the logo for her lifestyle brand As Ever, formerly ...

Kevin Mazur/Getty Images Meghan Markle is fully embracing her new era. The Duchess of Sussex, 43, shared an inspiring new ...

Meghan Markle's road to a strong lifestyle brand has been rocky, to put it lightly. The brand, which started out as American ...

Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever — but the swap was years ...

MEGHAN Markle is banned from selling clothes under her new As Ever lifestyle brand, court documents reveal. A cut-price ...

Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her ...

The Duchess of Sussex, 43, unveiled the new name of her soon-to-be-launched brand, revealing that she dropped the initial ...

The “Suits” alum announced As Ever as she admitted its previous name “limited [her] to things that were just manufactured and ...