Top 10 most anticipated drug launches of 2024 | Fierce Pharma
Jan 29, 2024 · Every year, we tap Evaluate's annual preview report to assess the biggest potential new drugs of the year ahead. Typically, major pharmaceutical and biotechnology companies are featured, each...
First-time launchers in the pharmaceutical industry | McKinsey
Feb 12, 2021 · Leading pharma-product launchers begin building their team as early as 18 months before launch. They often start with external-facing medical and market-access roles so that they can begin engaging with key stakeholders to derive valuable insights and create excitement about their new products.
How to Make Your Drug Launch a Success - Bain & Company
Pharma companies that repeatedly outperform expectations for new product launches develop new sources of differentiation, focus on building superior customer experiences and treat drug launches as a micro-battle.
A successful new product launch in the pharmaceutical industry requires detailed planning and coordination across various departments, from regulatory filings and manufacturing readiness to supply chain management and quality control. This research article outlines a …
The Ultimate Guide to Pharmaceutical Product Launches
Jun 20, 2024 · Discover key aspects of market access strategy and stages involved in launching a successful pharmaceutical product. Optimize launch success with strategic planning.
Developing pharmaceutical launch leaders and company-wide …
Aug 4, 2022 · We identified five functional capabilities that pharma companies need to hone for a successful launch, and a corresponding set of leadership skills for the top launch team to build.
Reshaping pharmaceuticals commercial strategy | McKinsey
Dec 15, 2020 · Forty percent of worldwide drug launches between 2009 and 2017 failed to meet their two-year sales forecasts. 1 A successful launch must overcome a series of barriers, including intensifying competition, increasing pricing pressure, growing access challenges, and rising expectations among caregivers and patients.
examined the performance of each launch across 20 launch activities. Our findings show that companies with successful launches do three things right: • They differentiate their drug through messaging, post-launch data and services.
7 tips for a successful pharma product launch | Within3
Jul 7, 2022 · A pharmaceutical product launch is both the culmination of years of work and a new beginning. Drug and device launches can usher in commercialization and development opportunities, but a successful launch is a daunting task that requires a high degree of cross-functional coordination and accuracy.
Pharma market access and launch strategies | Deloitte Insights
Mar 9, 2022 · We found that market access activities behind successful launches often vary based on product type. Therefore, we introduce a therapeutic archetype framework that can help life sciences companies improve the success of their …
- Some results have been removed