Government control of media on the rise globally
2024年10月22日 · Government control of media outlets around the world is on the rise, according to the State Media Monitor 2024 report. The portion of editorially independent media among all state-controlled and public media around the globe dropped from 20% in 2021 to 16% in 2024.
Here’s what Bloomberg, Yahoo and Reach are doing on WhatsApp …
2024年11月14日 · Kelley believes the early mover advantage has helped propel them to 2.6 million followers. “Organic growth is hard to come by on mature platforms,” he said, explaining that from an audience development standpoint, opportunities like this are rare as a rush of people check out new tools, and platforms make it as easy as possible to discover.
Trust in news varies by source and demographics
2024年8月13日 · Participants in the Pew Research study expressed these preferences: More variety: Americans enjoy local news on a multitude of topics. About two out of three follow weather, crime, government affairs, traffic and transportation matters.
Audience trust: journalists vs independent creators
2024年12月17日 · Audience trust: journalists vs independent creators Today’s audiences, particularly younger ones, trust “creators” more than traditional news sources.
AI can produce content. But can it tell a good story?
2024年11月19日 · Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are all key to the story quality.
Digital Content Next (DCN)
Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
Engaging young audiences: top trends and tactics
2024年8月8日 · In terms of news media, as Nic Newman – the lead author of the Digital News Report – notes, younger audiences are “much less likely to use traditional sources such as TV and radio news and much more likely to access via social media, aggregators, and search.”. Instead, preference is usually given to both short-form and long-form video content on platforms like TikTok, Instagram, and ...
Technology innovations drive 2024 media trends
2024年5月7日 · New technologies will be critical to the media landscape in 2024, converging with trends towards immersive, personalized experiences and the increased impact of the creator economy, according to Arthur D. Little’s State of the Media Market 2024.The report is subtitled “Back to Balance: A Year of Prudent Economic Expectations,” reflecting the authors’ belief in the sector’s recovery ...
4 Improved monetization paths for publishers in 2025
2024年12月16日 · In 2024, the publishing and broader digital landscapes faced seismic shifts, many of which were beyond publishers’ control. New privacy regulations, continued identifier loss, and Google’s indecision on third-party cookies have left publishers grappling with uncertainty when it comes to how they translate their audience relationships into meaningful, monetizable ad …
How AI is helping media companies attract and engage audiences
2024年11月11日 · Innovation; Supporter Spotlight; How AI is helping media companies attract and engage audiences AI offers a range of tools and tactics to help media companies attract news audiences and better engage the ones they have